AR & VR TARGETED APPLICATIONS – PART II: HEALTHCARE

AR & VR TARGETED APPLICATIONS – PART II: HEALTHCARE

  Following the broad AR/VR trends overview in Part I, we explore what some of the targeted mobile AR and VR applications will likely look like and how these will provide an increasingly personalised, immersive experience for key stakeholders – in this Part II, Healthcare.   Physician Engagement & Patient Non-Adherence As physician treatment decision […]

AR & VR TARGETED APPLICATIONS – PART II: RETAIL

AR & VR TARGETED APPLICATIONS – PART II: RETAIL

Following the broad AR/VR trends overview in Part I, we explore what some of the targeted mobile AR and VR applications will likely look like and how these will provide an increasingly personalised, immersive experience for customers – in this Part II, Retail.   Virtual and Augmented Reality have already been making waves in retail […]

AR and VR  in 2017: The Year Ahead – Part I

AR and VR in 2017: The Year Ahead – Part I

Augmented Reality (AR) and Virtual Reality (VR) made significant strides in 2016, with some surprises, fundamentally re-shaping how the market is likely to grow going forward. The lines between the digital and physical world continue to blur in 2017, creating fertile ground for new business models and digitally enabled ecosystems and creating new opportunities for […]

Virtual Reality in Healthcare and Pharma

Virtual Reality in Healthcare and Pharma

Coverage of Virtual Reality (VR) and how it’s transforming the way businesses connect with customers has, to-date, primarily focused on entertainment and gaming opportunities but some of its most important applications may come in the health care space. As a powerful visual storytelling technology, VR’s impact can already be felt in the sector, from patient […]

Augmented Reality Transforming Retail

Augmented Reality Transforming Retail

Nobody could have missed the mind blowing projections for Augmented Reality (AR) and Virtual Reality (VR), ranging from revenues of $120 bn at most conservative to $182 bn by 2020 or the hoo-ha around AR and VR device releases this year. Nor will the countless examples of AR and VR transforming how brands and businesses connect […]

Wearable Technology Show 2016 with UPSTRM

Wearable Technology Show 2016 with UPSTRM

Thank you to all who joined us at the Wearable Technology Show (WTS) 2016 in Excel, London! If you enjoyed our panel discussion or would like to know more, please get in touch.     UPSTRM joined an exciting programme of speakers for the WTS 2016, including global consumer tech brands and pioneering start-ups. Our panel discussion, “Mobilising […]